I'm not sure where they got their information, but 1 cart has never been equal to 15 cigarettes. The amount of nicotine in the cart is less, the time it takes to vape through it is less, it just doesn't add up.
I believe this comparison was first made by Smokingeverywhere as an attempt to justify their insane prices on everything.
I believe that these claims are not really lying so much as misleading.
And I mean very, very misleading.
I think what they might be doing here is saying that a
cartridge has as many milligrams (mg) of
nicotine as a
pack of cigarettes. So therefore if you ignore the possible fact that we absorb far less
nicotine from using electronic cigarettes as compared to cigarettes, you can potentially say that a
cartridge could equal a
pack of cigarettes. Of course, that is only if you consider that you would have to be taking only like two drags off your electronic cigarette and pretending that you have just smoked a cigarette.
So yeah, if you only take around two drags every time you would normally have a cigarette, it may last as long as a
pack. And if you absorbed about the same amount of
nicotine from an electronic cigarette as you do from a real cigarette... well, then there you go!!