My suggestions would be to integrate facebook and twitter, so that people can connect and log in using their facebook or twitter accounts, and if you don't have one yet, create accounts for your business. I would also add visual effects to the home page of your site. You should feature an image of the product you want to highlight most.
Those are great suggestions. I started a facebook page about 3 weeks ago but its blah. Twitter is also a good ideas for sales and to keep other informed. I'm usually pretty tech savy but I dropped the ball on this. I will also probably revamp the website with a new look as well. I wish I had some good resources to do this. Thats what prompted me to post this contest.
If anyone has the skills and would like to help out send me a PM and maybe we can work something out.