Ban on Color and Graphics in tobacco Ads Thrown Out (Update2)
Share Business ExchangeTwitterFacebook| Email | Print | A A A
By Bob Van Voris
Jan. 5 (Bloomberg)-- A federal judge in Kentucky ruled that a new federal law giving the U.S. Food and Drug Administration jurisdiction over tobacco cant prevent companies from using color and graphics to advertise their products.
U.S. District Judge Joseph H. McKinley Jr. ruled that provisions of the Family Smoking Prevention and tobacco Control Act, signed into law by President Obama in June, violate the free-speech rights of advertisers.
McKinley, whose court is in Bowling Green, agreed with Reynolds American Inc.s R.J. Reynolds Tobacco Co. and other companies that challenged the law,that images of packages of their products, simple brand symbols, and some uses of color communicate important commercial information about their products.
McKinley, whose opinion was released publicly today, also blocked a provision barring statements that tobacco products are less harmful because they are regulated by the FDA or comply with agency requirements. The judge declined cigarette makers request to strike down other provisions in the law.
Biggest Issue
We are certainly pleased with the judges decision in finding that certain provisions of the law are unconstitutional, including what we believe was one of the biggest issues in the case -- use of color and imagery in our advertising, R.J. Reynolds spokesman David Howard said in an e-mailed statement.
Ban on Color and Graphics in Tobacco Ads Thrown Out (Update2) - Bloomberg.com
Share Business ExchangeTwitterFacebook| Email | Print | A A A
By Bob Van Voris
Jan. 5 (Bloomberg)-- A federal judge in Kentucky ruled that a new federal law giving the U.S. Food and Drug Administration jurisdiction over tobacco cant prevent companies from using color and graphics to advertise their products.
U.S. District Judge Joseph H. McKinley Jr. ruled that provisions of the Family Smoking Prevention and tobacco Control Act, signed into law by President Obama in June, violate the free-speech rights of advertisers.
McKinley, whose court is in Bowling Green, agreed with Reynolds American Inc.s R.J. Reynolds Tobacco Co. and other companies that challenged the law,that images of packages of their products, simple brand symbols, and some uses of color communicate important commercial information about their products.
McKinley, whose opinion was released publicly today, also blocked a provision barring statements that tobacco products are less harmful because they are regulated by the FDA or comply with agency requirements. The judge declined cigarette makers request to strike down other provisions in the law.
Biggest Issue
We are certainly pleased with the judges decision in finding that certain provisions of the law are unconstitutional, including what we believe was one of the biggest issues in the case -- use of color and imagery in our advertising, R.J. Reynolds spokesman David Howard said in an e-mailed statement.
Ban on Color and Graphics in Tobacco Ads Thrown Out (Update2) - Bloomberg.com