Hmm.. possibly. It's hard to tell from the picture, but the screen doesn't look very DNA20ish. It looks more like a vamo board to me. The screen looks a little too small, but I guess it's possible they just used a different screen.
Either way, like you said, if they did a good job on the PWM this could definitely be a game changer. There would finally be something more powerful and more flexible than the Provari, that doesn't have a rattlesnake hidden inside it. I know there is the nivel (spelling?) chip but.... is there REALLY a nivel chip?

Not to mention it's price.
I'm really hoping China actually designs their own DNA20 hosts instead of just knocking off current DNA20 offerings.
Mainly because I think all the current DNA20 offerings are hideous, or sub-par for something that expensive (coughOpusDcough) This first one looks to be a Sigelei telescopic z-max style body, not too bad, but lets get some new material going China!
If China was smart (yes I realize I'm referring to a whole country as if it were a person) they would sell mods without any electronics in them. Just take them off the assembly line before the chip gets installed, they would be great for people who want to buy a real DNA20, as it could basically be a drop-in setup.