I would say I take a puff off the vape more often, than I had a cigarette.. BUT, I also just take a couple puffs at a time off the Vape each time, where I would smoke 1-2 cigs at a sitting. At $2-$5 per day of juice vs $5-$10 plus for cigs, too me, I have a long way to go till I start vaping as much as I smoked.