I read about this a while back and just remembered last night:
Margarine vs Butter
As early as 1877 the first U.S. states had passed laws to restrict the sale and labeling of margarine. By the mid-1880s the United States federal government had introduced a tax of two cents per pound, and manufacturers needed an expensive license to make or sell the product. Individual states began to require the clear labeling of margarine.
Margarine naturally appears white or almost white: by forbidding the addition of artificial coloring agents, legislators found that they could keep margarine from being bought. Bans on coloration became commonplace around the world and endured for almost 100 years. It did not become legal to sell colored margarine in Australia, for example, until the 1960s.
[edit] Margarine in the United States
In the United States, the color bans, drafted by the butter lobby, began in the dairy states of New York and New Jersey. In several states, the legislature enacted laws to require margarine manufacturers to add pink colorings to make the product look unpalatable,[2] but the Supreme Court struck down New Hampshire's law and overruled these measures. By the start of the 20th century, eight out of ten Americans could not buy yellow margarine, and those that could had to pay a hefty tax on it. Bootleg colored margarine became common, and manufacturers began to supply food-coloring capsules so that the consumer could knead the yellow color into margarine before serving it. Nevertheless, the regulations and taxes had a significant effect: the 1902 restrictions on margarine color, for example, cut annual U.S. consumption from 120 million to 48 million pounds (54,000 to 22,000 tons). However, by the end of the 1910s, it had become more popular than ever[citation needed].
With the coming of World War I, margarine consumption increased enormously, even in unscathed regions like the United States. In the countries closest to the fighting, dairy products became almost unobtainable and were strictly rationed. The United Kingdom, for example, depended on imported butter from Australia and New Zealand and the risk of submarine attack meant that little arrived.
The long-running rent-seeking battle between the margarine and dairy lobbies continued: In the United States, the Great Depression brought a renewed wave of pro-dairy legislation; the Second World War, a swing back to margarine. Post-war, the margarine lobby gained power and, little by little, the main margarine restrictions were lifted, the most recent states to do so being Minnesota in 1963 and Wisconsin in 1967.[3] However, some vestiges of the legal restrictions remain in the U.S.: The Food, Drug, and Cosmetic Act still prohibits the retail sale of margarine in packages larger than one pound.[4] As of 2008, the sale of yellow margarine remained illegal (although unenforced) in the U.S. state of Missouri.[5]
Margarine - Wikipedia, the free encyclopedia
Margarine vs Butter
As early as 1877 the first U.S. states had passed laws to restrict the sale and labeling of margarine. By the mid-1880s the United States federal government had introduced a tax of two cents per pound, and manufacturers needed an expensive license to make or sell the product. Individual states began to require the clear labeling of margarine.
Margarine naturally appears white or almost white: by forbidding the addition of artificial coloring agents, legislators found that they could keep margarine from being bought. Bans on coloration became commonplace around the world and endured for almost 100 years. It did not become legal to sell colored margarine in Australia, for example, until the 1960s.
[edit] Margarine in the United States
In the United States, the color bans, drafted by the butter lobby, began in the dairy states of New York and New Jersey. In several states, the legislature enacted laws to require margarine manufacturers to add pink colorings to make the product look unpalatable,[2] but the Supreme Court struck down New Hampshire's law and overruled these measures. By the start of the 20th century, eight out of ten Americans could not buy yellow margarine, and those that could had to pay a hefty tax on it. Bootleg colored margarine became common, and manufacturers began to supply food-coloring capsules so that the consumer could knead the yellow color into margarine before serving it. Nevertheless, the regulations and taxes had a significant effect: the 1902 restrictions on margarine color, for example, cut annual U.S. consumption from 120 million to 48 million pounds (54,000 to 22,000 tons). However, by the end of the 1910s, it had become more popular than ever[citation needed].
With the coming of World War I, margarine consumption increased enormously, even in unscathed regions like the United States. In the countries closest to the fighting, dairy products became almost unobtainable and were strictly rationed. The United Kingdom, for example, depended on imported butter from Australia and New Zealand and the risk of submarine attack meant that little arrived.
The long-running rent-seeking battle between the margarine and dairy lobbies continued: In the United States, the Great Depression brought a renewed wave of pro-dairy legislation; the Second World War, a swing back to margarine. Post-war, the margarine lobby gained power and, little by little, the main margarine restrictions were lifted, the most recent states to do so being Minnesota in 1963 and Wisconsin in 1967.[3] However, some vestiges of the legal restrictions remain in the U.S.: The Food, Drug, and Cosmetic Act still prohibits the retail sale of margarine in packages larger than one pound.[4] As of 2008, the sale of yellow margarine remained illegal (although unenforced) in the U.S. state of Missouri.[5]
Margarine - Wikipedia, the free encyclopedia