E-Liquid becoming big buisness on it own, No?

[distortoblotto]

Cuttwood E-Cig Liquids to be Primary Sponsor of Austin Dyne’s No. 14 BHR Ford Fiesta
August 14, 2015
Cuttwood, aka “The Sauce Boss,” has joined Bryan Herta Rallysport as primary sponsor of the No. 114 Ford Fiesta Supercar driven by Austin Dyne for the remainder of the 2015 Red Bull Global Rallycross season. The new partnership will see an entirely new livery on track as the distinctive Cuttwood entry will feature prominent brand placement as well as a telltale “vape Trail” across the car and in its wake.


Dyne, currently third in the Supercar points, will pilot the new No. 14 Cuttwood Ford Fiesta beginning at the Washington D.C. round this weekend.

Cuttwood, which is based in Irvine, Calif., is a leading producer of e-cig liquids. The Cuttwood brand is known for its superior quality and unique flavors including: Unicorn Milk, Sugar Drizzle, Mega Melons, Boss Reserve and the latest concoction from Cuttwood’s flavor guru: Bird Brains.

As part of it sponsorship, Cuttwood plans to host a vape Lounge inside the paddock of future RBGRC competitions, providing fans and fellow vapors the chance to sample and enjoy all of those one-of-a-kind Cuttwood flavors in a cool and exclusive area just for them.

Castrol GTX Magnatec, which has served as the primary sponsor on the No. 14 since the start of the season, will continue to play a major role with the team on and off the track and be featured on the new livery.

About Bryan Herta Rallysport:
Co-Founded by veteran driver Bryan Herta and Sean Jones, Bryan Herta Rallysport (BHR) will make its debut in the Red Bull Global Rallycross series in 2015. BHR campaigns two M-Sport Supercars for Patrik Sandell (Kobalt Tools) and Austin Dyne (Castrol MAGNATEC) and a GRC Lites car for Collete Davis (River Racing). Additionally, Herta owns Bryan Herta Autosport in the Verizon IndyCar Series running 2015 Indy 500 Rookie of the Year, Gabby Chaves. BHA won the 2011 Indianapolis 500 with the late Dan Wheldon and also fielded winning teams the Indy Lights Series.

 

[AbigGRNboot]

I was excited when I saw this during last weeks race. It gave me someone to cheer for since all the Subies were out (besides racer boy and Kenny from the block).

 

[Racehorse]

I've said this a few times, Big vaping is upon us.

Hope they don't turn out to be like Big Tobacco, Big Pharma, Big Food, etc.

IMHO I'd rather see vendors join an industry trade association, use some of the money for legal funds to fight some of the unfair regs, test ejuices (it's cheaper the more samples you send in), hire lobby group to fight for us in congress (like totally wicked did in the UK), and provide $$ for research into showing how much safer vaping is than smoking and other tests on eliquids, hardware, temperature, etc.

Advertising ejuice won't help those of us in states like Arkansas, where the law was just passed that we can't order online anymore.

Unless these things are corrected, vaping is still in trouble IMHO. And so are vapers.

 

[SmoKnoMoCigZ]

its a good start. when i see a ejuice company sponsor a full season on a NASCAR sprint cup car that will be big business. its a good thing seeing cuttwood on a racecar. other larger companies like MBV should take notice.

edit to add::: black #3 sprint cup car with HALO logos all over it. that paint scheme would really stand out and bring vaping more mainstream.

 

[Jugband]

I say let's take all the ground we can get!

 

[OcalaFlGuy]

I had to raise an eyebrow at one of the ECF pop up ads. It was for bulk juice base. Advertised Drums (55 gal) and rail tanker cars full.

Let me repeat that.

Rail tanker cars full of vg-pg.

Bruce in Ocala, Fl

 

[SmoKnoMoCigZ]

I had to raise an eyebrow at one of the ECF pop up ads. It was for bulk juice base. Advertised Drums (55 gal) and rail tanker cars full.

Let me repeat that.

Rail tanker cars full of vg-pg.

Bruce in Ocala, Fl

 

[Racehorse]

its a good thing seeing cuttwood on a racecar.

Guess I don't see it the same way.

They can afford race car marketing, but not tests for diketones on their eliquids.

:shrugs:

 

[stevegmu]

My guess is 99% or more watching the race will have no idea what Cuttwood is. I admit I don't, either...

 

[MikeyConti]

I've said this a few times, Big Vaping is upon us.

Hope they don't turn out to be like Big Tobacco, Big Pharma, Big Food, etc.

IMHO I'd rather see vendors join an industry trade association, use some of the money for legal funds to fight some of the unfair regs, test ejuices (it's cheaper the more samples you send in), hire lobby group to fight for us in congress (like totally wicked did in the UK), and provide $$ for research into showing how much safer vaping is than smoking and other tests on eliquids, hardware, temperature, etc.

Advertising ejuice won't help those of us in states like Arkansas, where the law was just passed that we can't order online anymore.

Unless these things are corrected, vaping is still in trouble IMHO. And so are vapers.

I couldn't imagine your pain.. That is BS you hafta buy from a B&M!!!!

 

[Racehorse]

My guess is 99% or more watching the race will have no idea what Cuttwood is. I admit I don't, either...

Its not too hard to see who they are trying to appeal to. Racecars and maybe something like wet T shirt contests like they have at Spring Break in FL:

 

[Thundernoggin]

Guess I don't see it the same way.

They can afford race car marketing, but not tests for diketones on their eliquids.

:shrugs:

Exactly. They can use all that leftover titanium dioxide they have laying around to keep the mud from sticking to the car.

 

[OcalaFlGuy]

I LMAO at everyone bashing CW.

Now, I don't know CW from Mesquite wood.

But I Do Know One Thing. CW is obviously making enough of it's customers happy to have that kind of Cash Money to lay on the table for advertising.

They are providing a product that apparently, A Lot of people are very happy with.

You want to B itch, M oan, and C omplain about how they run their company?

Then start your own juice company and do it better.
Bruce in Ocala, Fl-You can please some of the people all of the time, and all of the people some of the time, but you can't...

 

[supertrunker]

......please your first wife any of the time.

T

 

[distortoblotto]

Maybe this will cool some jets...or not.

Cuttwood Vapors - Girls of Cuttwood

 

[OcalaFlGuy]

I wouldn't think you could be the primary sponsor on anything that goes faster than the speed limit for less than 100-200K a year.

It's kind of like a ...... habit for the company. Once you start that level of advertising you have to keep doing it or it looks bad for your company.

Is current production ready to meet any increase in sales from said advertising? Lots of things can go in the pooper fast at this stage if they aren't careful and prudent business wise.

Bruce in Ocala, Fl

 

[man00ver]

It's a great way to build their brand, if they can afford it. I was working at Nextel when they took over the NASCAR Winston Cup sponsorship (and stayed on for the Sprint merger), and I've seen the market research; race fans tend to appreciate and patronize the sponsors more than most advertising demographics.

But I can't help remembering how the anti-smoking sentiment caused the Winston pull-out in the first place. I sure hope history doesn't repeat itself when the ANTZ start marching against Rallycross.

 

[Mazinny]

I wouldn't think you could be the primary sponsor on anything that goes faster than the speed limit for less than 100-200K a year.

It's kind of like a ...... habit for the company. Once you start that level of advertising you have to keep doing it or it looks bad for your company.

Is current production ready to meet any increase in sales from said advertising? Lots of things can go in the pooper fast at this stage if they aren't careful and prudent business wise.

Bruce in Ocala, Fl

They don't produce their liquid. Molecule Labs does ( and Molecule claims they can do 1 million bottles a month ). They ( Cuttwood ) do sales, branding and marketing.

eLiquid Manufacturing - Molecule Labs

P.S. I read an interview with one of their ( previous ? ) executives who was bragging that he was responsible for turning Cuttwood into the biggest vendor in the market with sales of 300,000 bottles a month. I will see if i can find it.

 

[OcalaFlGuy]

P.S. I read an interview with one of their ( previous ? ) executives who was bragging that he was responsible for turning Cuttwood into the biggest vendor in the market with sales of 300,000 bottles a month. I will see if i can find it.

IMO, It's generally safer to flap one's lips like that After you've done it than Before.

Bruce in Ocala, Fl

 

[Mazinny]

IMO, It's generally safer to flap one's lips like that After you've done it than Before.

Bruce in Ocala, Fl

Ok found the " interview " ( reads more like a sales pitch and cheer leading session by the interviewer actually ).

The guy is their current CEO. He was bragging about turning Space Jam from a tiny outfit into the largest vendor in the market, before leaving them and joining Cuttwood as a partner and doing the same with Cuttwood.

How Cuttwood Became One of the Largest Ejuice Companies (Vapehacks #4)