To buck the trend, I find them extremely mediocre at best and some flavors downright awful. I am not talking about personal preference either. I had one juice that literally smelled like and I can only assume tasted like wet garbage (it made me wretch). Yet they have some passable flavors IMO, and some people rather like them (their Dragon flavors were not bad IMO). The big saving grace is price. They are very reasonable, so it's difficult to compare them to some of the higher priced offerings. For an inexpensive ejuice vendor it's probably worth trying a bunch of flavors, and if you happen to like 1 or 2 consider it a win. Worth a try IMO, but I am not sure you should expect anything spectacular.