+1 Hoosier. Smokers are skeptical because more than likely they've already been through the patches, gums, Chantix (God forbid) and feel that this is just another "thing" that doesn't work.
I can relate to this. When my neighbor told me about her e-cig and encouraged me to go get one from the drug store, I was like, "yeah, I'll have to check that out", but I didn't until she kept asking me about it.
I finally did go and check them out, and decided to buy one (this is pre-ECF for me). It was so hard to hand that money over to the cashier and she even had to kind of tug on it to get it out of my hand. LOL! I told her, "Sorry! I've just spent so much money on things that didn't work, and I'm reluctant to do that now." She was an e-cig user and understood what I was talking about.
Anyway, that was a crappy little unit, but it prodded me to research more and find ECF (I just ordered a Provari, thank you very much you pushers).
Oh, and my neighbor that originally encouraged me to go get one gave up the e-cig, saying it wasn't enough to get her off the cigs, and I could never get her to try something better.