Forbes: Why Anti-Smoking Groups Should Endorse Snus And E-Cigarettes

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Kent C

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Why Anti-Smoking Groups Should Endorse Snus And E-Cigarettes - Forbes

Another positive piece from Forbes - Sally Satel

"All three of these agencies (ALA, ACS, CDC) fail the first rule of tobacco harm reduction: if alternative’s (here, snus and e-cigs) advantages are portrayed as uncertain, they will not seem appealing to smokers who are looking for an alternative. This forecloses an opportunity to divert a smoker away from cigarettes."

Makes total sense - and the reason why it won't be heeded in today's rejection of evidence and reason, and preference for emotional pleas of fairness, safety and "cultural logic".
 
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