Why Anti-Smoking Groups Should Endorse Snus And E-Cigarettes - Forbes
Another positive piece from Forbes - Sally Satel
"All three of these agencies (ALA, ACS, CDC) fail the first rule of tobacco harm reduction: if alternatives (here, snus and e-cigs) advantages are portrayed as uncertain, they will not seem appealing to smokers who are looking for an alternative. This forecloses an opportunity to divert a smoker away from cigarettes."
Makes total sense - and the reason why it won't be heeded in today's rejection of evidence and reason, and preference for emotional pleas of fairness, safety and "cultural logic".
Another positive piece from Forbes - Sally Satel
"All three of these agencies (ALA, ACS, CDC) fail the first rule of tobacco harm reduction: if alternatives (here, snus and e-cigs) advantages are portrayed as uncertain, they will not seem appealing to smokers who are looking for an alternative. This forecloses an opportunity to divert a smoker away from cigarettes."
Makes total sense - and the reason why it won't be heeded in today's rejection of evidence and reason, and preference for emotional pleas of fairness, safety and "cultural logic".