I had been wondering why the likes of Phillip Morris and Co. had not already begun to pump $$$ in to R&D in developing the Phillip Morris E-cig.
I can understand how some people might not think this would be a good thing as it would most probably increase the costs of the end product... that said they would have the power to lobby the government and pay for any complex licences or adhere to ISO standards and thus bring e-cigs in to the mainstream.
I cannot wait for the day that I may be able to grab a bottle of
juice from my local corner shop....
But then that said if we went down the paths of standard etc. I would imagine juice might not then be available in bottles... surely they would have to be able to meter the doses of juice provided in a given cart... I can see them creating blister packs of the things now.
One thing is for sure... the next five years will most likely herald large changes in the e-cig industry.