H/t to Gato (del Jugo) who posted this elsewhere:
NJOY Aims to Bring Vaping National | ConvenienceStoreNews
What this means is that the FDA is now going to have to pay attention to at least one deep-pocketed maker of a non-cigAlike.
It also could mean that other BT/Big Vapor companies are going to start getting into the game. In fact, they'll have to, if they want a product that can withstand the tobacco act's (FSPTCA's) public health balancing test - cigAlikes aren't going to make it, because cigAlike users tend not to quit smoking tobacco cigarettes.
In addition to breaking open the door on a non-cigAlike, NJOY will probably have to - as part of this whole process - force the FDA to recognize that advanced (non-cigAlike) PVs really do help smokers quit, as opposed to letting the FDA swat all the evidence from Europe aside with the studies full of junk science/junk statistics that it's likely to fund (c.f. Grana et al., released a couple of months ago: New Study on Electronic Cigarettes by UCSF Researchers is Not Only Bogus Science, But is Also Dishonest
It will also will force the FDA to actually issue plausible regulations for advanced systems, instead of any number of options that it might have to kick out an application from a small manufacturer who might dare to file.
Although I can't post the link here, you might want to google: njoy presents relax site:youtube.com
(Be sure not to put any spaces before or after the colon. The YT video is called "NJOY Presents: Relax...It's Courtney Love!" )
I'm not saying the US will be a perfect place to vape as a result of this. But it means that commercially-available vaping products will not necessarily be reduced to cigAlikes. (And eventually to nothing, because cigAlikes have a net negative impact on public health - if we assume that reduced tobacco cigarette smoking is of minimal reduced risk value to an individual, and also that cigAlikes reduce the likelihood of cessation. Which is precisely what the FDA and the CDC think.)
Finally, this will help slow the FDA down. Bill G. has suggested that they will be less likely to present the final proposed rule to any GOP-controlled congress. And proposed agency rules rarely survive Presidential changeovers, even if the same party remains in power. So if we're exceptionally fortunate, they may have to start all over again in 2017.
Other implications?
P.S.: I know this technically belongs in media. But it has tremendous significance for the FDA's proposed rule, because this is the first deep-pocketed firm that will now be able to throw its moneybags at the FDA in support of something besides a cigAlike.
NJOY Aims to Bring Vaping National | ConvenienceStoreNews
What this means is that the FDA is now going to have to pay attention to at least one deep-pocketed maker of a non-cigAlike.
It also could mean that other BT/Big Vapor companies are going to start getting into the game. In fact, they'll have to, if they want a product that can withstand the tobacco act's (FSPTCA's) public health balancing test - cigAlikes aren't going to make it, because cigAlike users tend not to quit smoking tobacco cigarettes.
In addition to breaking open the door on a non-cigAlike, NJOY will probably have to - as part of this whole process - force the FDA to recognize that advanced (non-cigAlike) PVs really do help smokers quit, as opposed to letting the FDA swat all the evidence from Europe aside with the studies full of junk science/junk statistics that it's likely to fund (c.f. Grana et al., released a couple of months ago: New Study on Electronic Cigarettes by UCSF Researchers is Not Only Bogus Science, But is Also Dishonest
It will also will force the FDA to actually issue plausible regulations for advanced systems, instead of any number of options that it might have to kick out an application from a small manufacturer who might dare to file.
Although I can't post the link here, you might want to google: njoy presents relax site:youtube.com
(Be sure not to put any spaces before or after the colon. The YT video is called "NJOY Presents: Relax...It's Courtney Love!" )
"Relax ... it's aNJOY"
I'm not saying the US will be a perfect place to vape as a result of this. But it means that commercially-available vaping products will not necessarily be reduced to cigAlikes. (And eventually to nothing, because cigAlikes have a net negative impact on public health - if we assume that reduced tobacco cigarette smoking is of minimal reduced risk value to an individual, and also that cigAlikes reduce the likelihood of cessation. Which is precisely what the FDA and the CDC think.)
Finally, this will help slow the FDA down. Bill G. has suggested that they will be less likely to present the final proposed rule to any GOP-controlled congress. And proposed agency rules rarely survive Presidential changeovers, even if the same party remains in power. So if we're exceptionally fortunate, they may have to start all over again in 2017.
Other implications?
P.S.: I know this technically belongs in media. But it has tremendous significance for the FDA's proposed rule, because this is the first deep-pocketed firm that will now be able to throw its moneybags at the FDA in support of something besides a cigAlike.
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I'm sorry; I had a brain fart. I thought Philip Morris/Altria owned Njoy.
