I'm not sure which ecommerce platform you're using, but if it has the capability to do item bundles (kits that don't commit individual items from inventory to an assembled unit), I would look at implementing "GG Expansion Kits".
The GG is SO versatile and expandable, especially now with the Stealth being the "entry level" model. But not everyone really understands what pieces and parts would be needed to take it further. The individual parts pages can be a bit dizzying.
For instance... I had to ask here on ECF "what if I want to upgrade my stealth to use an 18650?". If you had something like a "Stealth to GGTS / 18650 expansion kit", which included a telescope, top tube, and maybe even an 18650 battery - I wouldn't have even had to ask.
As an ecommerce / creative marketing guy myself (and a photographer), I'd also say it couldn't hurt to go through and add a lot more high quality product photos. The GG is the cadillac of the
vaping world, and people are visual animals... These things are not cheap either. Can the COV webstore platform handle more than one image, by the way? If so, I'd load her up! (but make sure they're in focus - not just lots of mediocre p-n-s shots).
Just my uber humble $0.02!!!