Just came over here to post the link as well. Yes, the world-is-a-changin', and quickly when it comes to e-cigs. Note the comments about the safety of e-cigs, and the desire by BT for the FDA to "HURRY UP!" with regulations so current smokers can switch / for the sake of the safety of current smokers. Gotta LOVE it.......Fascinating shift, really.
(This is a viable mobile link from Bloomberg
HERE. This one may have a bit more info, and goes into Altria's smoking policy, and the urge by BT for regulation.)