GOLDMAN: The 8 Extraordinary Technologies Forcing Businesses To Adapt Or Die
Creative Destroyer 1: E-Cigarettes
Goldman's Judy Hong describes e-cigarettes as basically all the good stuff about regular cigarettes but none of the bad. "Imagine a product that is possibly >99% less harmful than cigarettes, delivers a similar user experience and offers a better economic bargainthis is the proposition of electronic cigarettes (e-ci gs)."