News 2010
3% of smokers in UK (300,000) using nicotine e-cigarettes:
Three years after e-cigarettes were first sold in the UK, a national survey by Martin Dockrell of ASH UK, presented at Society for Research on Nicotine and tobacco at Bath UK in September 2010 shows 9% had tried the e-cigarette, and 3% were still using it when surveyed. If these 3% have all stopped smoking tobacco, then in New Zealand this would equate, based on 20% of adults smoking, to two years progress in NZ in reducing smoking prevalence at current rates of decline post-1990.
As half of those surveyed had not heard of e-cigarettes, and further tobacco taxes could increase pressures to quit, it is tempting to speculate whether e-cigarettes could lower cigarette sales by 10% within five years, equal to lowering smoking prevalence by two percentage points.
Some persistent e-cigarette users may also be smoking the odd tobacco cigarette. However reducing tobacco consumption 95% will benefit their health, and lower total cigarette consumption.