I don't think he really lets media off the hook, but he could probably emphasize his point better. He said that the media like "horror stories", and that's true, because fear sells content. Media companies, like any other company, care about profits and profits are driven by advertising dollars. The more attention your content gets, the more you can charge for advertising space / time.
Yes, he acknowledges that the media likes 'horror stories' but immediate follows up with "they get this information from scientists" and as I said above - that's not the only thing that is reported and they selectively edit in all the former black PR, and edit out any of the pro-vaping studies. (noted exceptions) but in general - that's what we've seen from most of the media - not JUST the science, but their own subjective editing.