If the problem is SMOKING, as this states, then why does the "Endgame" seek to eliminate SMOKE-FREE tobacco & nicotine use? And why must they LIE that vaping has "not accelerated adult quitting rates" when smoking declines accelerated across ALL ages?
truthinitiative.org

Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good
The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no longer used.