The heatbar is the latest product from Philip Morris - It is designed to vaporise the tobacco rather than burn it. The user inserts on of PM's specially designed cigarettes and puffs - with the cigarette still in the device!
Is this a crazy and pointless invention?
However, this is made by Philip Morris, one of the giants of the tobacco industry, nay any industry, so it will have huge marketing clout behind it.
Why on earth didn't PM think of inventing the e-cigarette? Or would that have been an admission of sorts that their main product had, er, inherent problems.

Is this a crazy and pointless invention?
- No bar owner in a smoking-prohibited area is going to allow his customers to smoke these, since they actually contain tobacco.
- It probably wouldn't be legal anyway
- No smoker is going to want to carry that thing around with them. It's got to be 2, 3 times the size of your average cellphone!
- It's health benefits seem good on paper, but I have read that the thing actually emits more carbon monoxide than normal cigarettes.
However, this is made by Philip Morris, one of the giants of the tobacco industry, nay any industry, so it will have huge marketing clout behind it.
Why on earth didn't PM think of inventing the e-cigarette? Or would that have been an admission of sorts that their main product had, er, inherent problems.