Those guys are a load of crap. They think stick batteries are the best thing since sliced bread.
Putting 'stick-batteries' aside
What this video has done will have
more impact on vapers, smokers, people considering a switch, the non smoking/non vaping wider populus, politicians, health professionals and even some 'ANTZ'
It encapsulates a lot in a visual format- which is very important (and more effective-
read 'Advertising', short sharp memorable impact) in getting information across,more than 1000 posts, of 1000 word essays on 1000 vaping forums.
And all done in under 15 minutes.