28ga wire will be thicker than 30ga wire, so the thicker the wire, the lower the resistance.
Depending on your amp output of your battery, determines what resistance you need to run in order to vape safely.
You say you have a sony 18650 battery, do you know the model of the battery? It should be marked on the battery it self. Google this number and see what the amp rating is for the battery.
Once you have the amp rating for the battery, use ohms law to find the lowest resistance you can run safely. For example, if you have a 10amp battery, according to ohms law, you need to run no less than .6 ohms at 4.2 volts. This will give you a amp draw of 6amps. Even though you battery is rated for 10 in this case, I wouldn't push it past 60% of total amperage.
The thickness of the wire will determine how many wraps you need to get the correct resistance in your coil. The more wraps, the higher the resistance. Thinner wire will require less wraps to get a higher resistance (in theory). This isn't always the case.
So use this calculator
Ohm's Law Calculator input you max battery voltage (4.1 - 4.2) and your measured coil resistance and you can find your current draw.
As your battery voltage goes down, so does the amp draw and the quality of your vape.
Always know your battery limits and check your coils at least once a day when you check your battery voltage if you running a mechanical mod to be safe.
Hope this helps clear it some