Yeah, but if put a piece of paper up to a red hot heating coil on a stove, it will catch fire. I've lit cigarettes using a stove before. Some if not most components in juice will vapoize and not burn, but I suspect some can get burnt by an atomizer under the right conditions, and one such condition is if the filler or wick has not caught up to keep the atomizer "wet" from the last drag. Users are constantly complaining of burnt tastes. I am putting 2 and 2 together. I want to believe just as much as the next person that this little more than harmless water vapor, but unless you have a convincing argument(s) to the contrary, I am little concerned of the 4,000 chemicals this thing might be giving off.