It's very smooth, not tasteless, but very mild...it makes an excellent juice to add flavours to IMO.
I can happily vape it in it's raw form though...it's just really pleasant and really neutral (if that makes sense).
If you get some, I'd suggest grabbing some Lorann "english toffee" or "caramel" flavouring and having a little experiment if you are that way inclined, you can make some really nice tasty juice with this...as I said, nice on it's own, but a wonderful base flavour for creating something a bit different.
Based on the taste of this (my first EcoPure juice) I'll be trying some of their other flavours soon...it's quality stuff.
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