When you first install the coil, before you wick it, you need to check if it is functioning properly.
To do so you pulse the coil until it starts to glow. The glow sound start in the middle of the coil and work its way out to the 'legs' of the coil, aka the wires that connect to the posts. If you notice that the legs glow, you have a problem known as hot legs. This is most easily solved by pinching the coil together with a pair of tweezers (dont do this while firing the coil). You may also notice hot spots, which is when you notice a very sharp glow coming from a specific spot on the coil. This most often happens when you have an overlap, a kink, or when using stainless steel mesh as a wick.
Once you have determined that the coil is heating up properly, with no hot spots or hot legs, you can go ahead and wick the coil. Then saturate the coil heavily with juice and give it a test fire. You should see no glows at all when test firing at this stage, all the heat should be going into the juice. If your coil starts to glow at this stage then you havent put enough juice on it. Vaping this would result in 'dry hits'.
Once test fired you can snap on your top cap such that the air holes line up with the coils, and happily vape away.
It is worth noting that the IGO-L comes stock with tiny little pin holes for air holes. These holes are practically useless for almost any application. At a bare minimum you may want to drill these out to 1/16th inch. If you do not own a drill, call around to some of your local vape stores and see if any of them have a drill press available for use, most do.
This is one of the greatest untold secrets to vaping on an RDA. Most people tout resistance as the be all and end all of vapor/flavor production. This is simply not the case, air flow and proper wicking are integral to a good vape.
With that in mind, you should also check that you havent choked your wick. Wrapping your wire too tightly around the wick will restrict the flow of juice and also result in a bad experience. You ideally want the wire to sit snug on the coil, without 'biting' into it too much.