I sub ohm kayfun lite 3.1 to .4 it gets hot quickly but several factors apply to cooling it, as previously posted, the air sucked in, and the liquid vaporizing, much like sweating evaporative(SP) cooling, also convective cooling through the attached post into the unit and the surrounding air, I've sub to .2 on an k101 with a dual coil and promptly cough on fire, blew it out with no problems since i'm using silica wick stuff, juiced it and had the worst throat hit in history, then drilled the holes out to size several tries, eventually got massive clouds and mountains of taste as nic. The down side is I can't taste regular atomizers,cartomizer, clearomizers, etc I would recommend not getting into rebuilds and if so, definitely not into the sub ohm range, it's just too dam much, not to mention the cost if your vaping something like five pawns. (costly)
I'm sure that would melt it, so their is a point, but I would guess unless your getting into sub ohms and possibly sharing it with multiple people you should get adiquite nic fix before melting point. As all things their are exceptions and of course it applies, here. My humple and ignorant guess. Thank you for reading.