Unfortunately, it's not that simple. In an industry that is innovating as quickly as e-cigarettes, we can't look at sales from a year ago as an accurate prediction for this year. Last year around this time, Vivi Novas were selling like crazy. Now, with bottom coils and rebuildables (in general, just more options) we can't order tens of thousands of Vivi Novas, expecting them to sell as well as they did a year ago. With a rapidly changing market and clientele, it's nigh impossible to take a cookie-cutter formula normally reserved for supermarkets and the like, and apply it to the electronic cigarette industry. If it was that easy, we would have done it by now.
When placing large wholesale orders, it's not always as simple as ordering, waiting, getting. Imagine you place an order for 100,000 replacement coils, among other things. We can either wait 2 months for everything to arrive at once, or get it in batches. So let's say 2 weeks later 20,000 coils show up, then sell out, and we need to place another order. Now we have 2 orders active, both with coils, and 2 weeks later, more coils show up. Are these from the first or second order? Now those sell out and we place another order. Now we have 3 orders, with each order being shipped in batches, with some of the same products on each order. Which products are from what order? How many arrived already? How many more are on the way? When can we expect them? Now tack on 50 other products in the same situation. Once they arrive they have to be counted, labeled, barcoded and entered into the database, which can take anywhere from 2 days to 2 weeks. All of this is done through sheer manpower right now and it's very difficult to keep track of. Not to mention some things take priority. We may be out of Boge cartomizers and Smok bottom coils, but can only order one or the other. We're going to pick the more popular products. We may have flustered the 20 people waiting for Boge cartos, but we've provided the Smok coils for the 2000 people waiting on those. Also keep in mind we may have orders placed with 10-20 different companies at the same time. And all this is if everything goes smoothly. We also have to worry about packages getting lost in the mail and tracking them down, boxes getting held up at customs, Chinese holidays, American holidays, and even Monsoon season and air traffic delays. All of this is done by people right now, and it takes time.
This is not meant to be an excuse. I just want you to understand that it is much different than ordering just for oneself from a retailer. The company has grown past being able to make due with just our old processes, so we are working extremely hard to integrate our current process into an automated system to keep track of multiple orders (and multiple shipments within multiple orders, and common products between them all) and at what stage each product is at, everywhere from "Just Ordered," to "Arrived at Warehouse," to "Online and Active." Plus, if we get, for example, 10,000 coils and they sell out in a month, then we can't base a new order on that. We can't look at the sales of those coils and say, "We sold 10,000 last month, let's order another 10,000." Because if we had 20,000 we may have sold out of those too. Or 30,000 or 100,000. Also, remember that, on the best of days, an order from China takes 2 weeks to arrive here in the states, usually longer.
We recognize that our stock levels aren't perfect at the moment, but we at least try to have enough variety available that everyone can find something that they can vape with, even if it isn't their favorite thing in the world, yet we try to prioritize based on what's popular. There's a lot of new stuff out there. Make the best out of the situation and try something new that you've never tried before. Try your hand at making your own liquid or rebuilding your own coils so you don't have to rely quite as heavily on any vendor.
We want to have everything in stock all the time. We want to make our customers happy and we want to be able to sell the things that people want. We're on the same side here. We're constantly looking at ways to improve our process, but like all things, it takes time. So to lay it out there, here is what we have done and are going to do to fix this situation: We've already separated wholesale from retail. That helps with us keeping stock longer, but doesn't really help getting restocked any quicker. We are cleaning up the website, cycling out obsolete or redundant products so we can keep track of everything more easily and order more appropriate quantities. We're going to start automating our process to keep track of products more efficiently in order to place orders more effectively. We're going to start placing smaller, more frequent orders so there aren't such big spikes in stock levels, and if anything goes out of stock, it won't be out of stock for nearly as long. And last but not least, we are always hiring new people to speed up what can't be done by a computer.
We know it can be frustrating and we apologize for that. But know that we are aware of this issue and we have been working on solutions and will continue to do so. It takes 10 minutes to type out a solution, but months to implement it correctly.