Good ideas. Above all, I'd suggest organizing the information section with two sections: 'newbies' and 'experienced users'--or similar.
Others here have given good tips about issues for experienced users, so I'll just add that newbies need a concise breakdown of only the most important first-order issues. Such issues overwhelmed me at first, and I actually went to another company initially--one that made my first order easy.
So I'd keep the newbies section clean and simple. Nic levels, in particular, confused the heck out of me, so a basic comparison chart would help. Also, suggestions to try sampler packs would be good. In fact, I would have liked a "we recommend" kit option or two for the totally confused. Such kits could even include a few sampler packs so that all the newbie has to do is select the nic level. I suspect that such a simple section on the site would translate to increased biz--good for everyone.