1. I DIY
2. I get free stuff
3. I buy the real premium liquids on special deals.
What you don't want to buy is run of mill liquid that some greedy 'brand' products sell calling it premium, when it isn't either by taste or quality.
Basically, last time I looked, there are almost NO companies that sell hardware that really sell premium e-liquid.
I will let Halo off, as they are an exception to the rule. Their liquids are good, it's madness to suggest not, but as a business... nope, they are not getting my money.
If you were to 'google' the best e-cigs in America, you would get all the usual overhyped, overpriced and surreptitiously 'recommended brands' that win lots of awards on evil & biased so-called independent review sites.
Don't believe a word of it.
Vaporfi, V2, Apollo.... well, you get my drift.
Do Cosmic, Kilo, Charlie's chalk dust, Cuttwood and Element sell hardware? Nope. They are spending their time making juice and getting it right.