I love when the conversation goes in that direction! My boss, I guess, just started smoking again. His wife saw me outside vaping, and was asking me all kinds of questions, kind of like she wanted to get him one. I know he thinks vaping is goofy, so I had to warn him. Uggggh. Ethics. I always advise against gifting e cigs. Especially non smokers gifting e cigs to smokers. They don't know about flavors, nic levels, or equipment. They just get what's cheap, or handy. Then their feelings get hurt if it doesn't stick.
I'm with you on the "don't gift e-cigs or vape stuff". I'd make an exception, and that's if the person receiving the gift asked for it - and in that case, they should be specific. Not "some kind of e-cig" but "an ego twist 1000 with two batteries, a charger, and a Kanger Protank II", for instance. Or "I've been dying for a Provari" or "I'd kill for a Reo VV woody". Specific, not generic.
I have gifted stuff to several people. Some of it was my old hand-me-down equipment, and some of it, I took them to the local vape shop, helped them pick stuff out, paid for it myself.
In every case where I gave them equipment/juice to get going, they tried it, said "Oh, yeah, this is helping, I'm cutting down on my smoking, I like it". And in every case, within a month or two, they had quit vaping and were still smoking. One of them tells me she still vapes some, at work, but when she's around me, she still smokes and I haven't seen her with a PV for several months.
People that want to make the switch need to come up with their own money. And they can. After all, they can afford cigs. I spent around $120 on "day 1" when I started vaping, but I spent more than that on cigs every two weeks. I didn't quit smoking on day 1 - but it cut my cigs down to roughly half right away, so it didn't take long to "save" that $120, and it acted as incentive to try and make it work.
If they really want to quit, they'll come up with the money. And if they don't really want to quit, vaping isn't going to make them.
It's not the same as smoking. There is an adjustment period, and there is a learning curve, and you need to find the right flavor and nic level, etc. And if you simply were given a gift and try it out, then chances are, it's not going to work.