If the vape is stifled, the total wicking is to much and/or the coil is to close to the deck.
The cotton ring should not be blocking air flow past the wick at all.
Notice Air gap on above and below this fully saturated cotton setup.

Gunk building in cotton may be coloring from e-liquid. As I DIY and most of my liquids are very light I'm not getting much variance from the wick color. Could possibly be caramelized liquid depending on heat production in chamber.
The cotton ring should not be blocking air flow past the wick at all.
Notice Air gap on above and below this fully saturated cotton setup.

Gunk building in cotton may be coloring from e-liquid. As I DIY and most of my liquids are very light I'm not getting much variance from the wick color. Could possibly be caramelized liquid depending on heat production in chamber.