It's nice that there is a forum with so many suppliers giving great prices, but that's not possible to do when you are trying to grow a business, and an industry, give people jobs and gain public awareness for a new product.
Sure it would be nice to be able to sell ecig kits for 50 bucks at the mall, but it's just not possible.
You have rent, employees, business insurance, mall insurance, BP (break point, yes the malls take even more of your profit after you earn X percent, which isnt that high), creating retail fliers and signs, other marketing material like business cards, retail equipment like acrylic displays and locks, canopies if needed, kiosk rental itself (this is addition to mall rent), payroll costs to pay employees, the list goes on and on.
Sure 1 guy could get a booth, import ecigs himself, and sell at 1 location, rather then from his house on the forum, but it would likely end there and not grow if he was selling at the online price that comes with none of the overhead and more that i didn't mention.
I'm not saying anyone is right to charge 200.00 for a kit, but what i'm saying is it is unrealistic to expect products at retail to cost the same as they do online.
Eventually they will, though, but not until more companies break into the retail space to make it more competitive.
Happy 4th