hahaha i saw the thread name and had to comment. The inventor i guess is a Harvard University professor and my mother happened to be in Harvard Square and got one of these. The pack looks like a tiny cigarette pack and looks like a plastic fat cigar. The thing is stupid all you inhale is air. all the ingredients fall onto your tongue and leave a disgusting black mark on there for a little bit. It seems really stupid to me. I guess it was being marketed at the store as a type of dietary device. To curb cravings for chocolate. However, it does taste like chocolate. Like all of you, I hate the name... haha and Le Whif sounds more like a french fart then some type of inhaled chocolate haha.
If i go over to my mother's tonight ill grab some pics and throw them up haha.
So it looks like a plastic cigar that's flavored with sweets and inhaled, and advertised as a dietary device, but not a herbal remedy? Darn, that's sounding a lot like a candy cigarette with health claims. That could inspire our poor children to think cigarettes are okay.
I suppose the inventor, being a fellow alumni of our Principle Deputy Commissioner of the FDA, ,Josh Sharfstein, should get a free pass unless something goes wrong.