I have a local shop I go to. they only have ecto brand, so my local choice is limited. I desided to live dangerously today and picked up two different flavors. I picked up fruit swirl and vanilla cupcake. I haven't tried the fruit swirl yet, but I do believe vanilla cupcake will go into my rotation!!! it smells and tastes just like a real vanilla cupcake!! I also stepped down to 18mg of nicotine. my next few purchases will be 18mg and next month i'll step down again. I have found for me baby steps are the way to go. everybody is different so it may not work for others.