I've gone through 3 of them since March. I have them plugged up to a 6' USB cord extension cord that is plugged to a wall adapter. While thy work great, they also present an issue of what to do with it when it's not in your hand. I adapted a stainless steel toothbrush holder to hang mine from when it's not needed.
The reason I've gone through 3 of them is the cord...connections break when you have constant movement of wire, and that's what they do. One of these days I'll go through them and try to sort out the loose connections, but for now they occupy a cigar box in the closet.
For some reason, I'm picturing a bank of them at a e-juice bar for customers to use to try new flavors. If they can start making them more robust, I can see shops getting rid of the testing eGo sticks and just have a strip bank of USB plugs and pass throughs. It's just a thought...