Just read "Fast food nation," at least the uh, section on "Flavor labs." I might not so much read the chapter on slaughterhouses, unless you want to go vegetarian for at least a bit.
Basically, "natural and artificial flavors" have two distinctions, people will pay more for "natural" flavors, and one starts out as a thing found in nature (but can be doctored to toxicity by flavor labs into whatever they WANT.)
My new favorite category today is "infused." This seems to be some sort of "ultra rich" designation and my mother deeply loves her "mango infused" uh, sparkling water. I genuinely think that it is hard to "infuse" mango (which I guess, in a tea has a definition "soak for 15 minutes" although there are other definitions) into a beverage and change the taste enough that like, you wind up with zero calories. Maybe. But I have tasted said "mango infused" water and I can pretty much guarantee they may have STARTED with the mango, processed it heavily, and then inserted whatever chemical compound into it for fifteen minutes, or longer, IDK.
It just... It doesn't taste like mango FOR ONE although it doesn't taste bad, I taste plenty of chemical but perhaps that is because I do not credulously believe that someone, somewhere, is plopping fresh, juicy slices of mango ON A commercial basis into "fresh artisanal" swiss naturally occurring spring water, etc.
Perception though, that's big bucks. Also I can say after trying various vape flavorings, this stuff is just UBIQUITOUS. Take coconut, it was eerily similar to the (overpriced) Greek yoghurt I so enjoy, and also in some beverages. Unless it says 100% natural (and even sometimes, when it does), I'd say its a safe bet that even flakes of "toasted coconut" may have a dribble or two of flavoring coated on them.
And, I remain pretty unstressed about all of it, because frankly, I'm not going to go live off the grid and raise chickens. I'm just NOT. Some of the more "natural" tasting flavors (to me) are probably derived from compound 3756138ABV-3.
I've given up caring, but I will say you can achieve natural TASTEW without "naturally flavored." Some stuff is harder than others.
I'm just saying.... You don't have to LIMIT your search to natural, organic flavors unless you feel you MUST but you may equally wind up with something worse TASTING, and paying more for the premise that "natural flavors" are necessarily good for you.
They just aren't.
Anna