“We considered the prominence of the heavy vapour
throughout the ad, in conjunction with the music, the shots of the couple, and the softly spoken voice-over, which contributed to the ad’s sultry and glamorous tone, created a strong association with traditional
tobacco smoking. "
Um... huh? because the ad had people in it, and played music, and showed people having fun, we associated it with smoking... what?
They do realize that the "children" they're always worried about have never seen those old cigarette ads, right?