Lorillard reports $114 million in sales of blu eCigs in first half of 2013 (compared to $8 million a year ago)

[Bill Godshall]

Lorillard reports $57 million in blu e-Cigs sales in 2^nd quarter and $114 million in first half of 2013 (compared to just $8 million in 2012), reports 2% decline in cigarette shipment volume in first half of 2013.
http://www.lorillard.com/wp-content/uploads/2013/07/Q2-2013-Earnings-Release-FINAL.pdf

 

[rothenbj]

That's an incredible increase in year to year sales and shows the value of a bit of advertising and access to convenience stores nationwide.

 

[Petrodus]

There's something called the "doubling effect"

I suggest e-cig sales around the world are increasing
at a higher rate than many of us can even imagine.

 

[Vocalek]

Saw a blu display in a gas station in Lebanon, PA just yesterday. Told my hubby, there's the proof that e-cigarettes have gone mainstream! The clerk was astonished and appalled that the FDA had tried to take the products off the market 4 years ago.

 

[Petrodus]

Yesterday I stopped by a small Mom & Pop fast food shop
around the corner from where I live ...
Noticed at the check-out counter there were 4 racks of e-cigs.
Blu - FIN - V2 - and Tsunami

This is a TINY mom & mom shop ... and they are selling 4 brands of e-cigs
including an eGo type (Tsunami).