5/11/09
RE:
njoy Electronic Cigarettes
Dear Valued
njoy Customer,
First, we certainly appreciate your patronage and enthusiasm over the NJOY family of products. We have all been quite pleased with your overwhelming response to this product and recognize you as a very valued customer.
Unfortunately, we must apologize for our current inventory shortages which have resulted in extended delays in your continued purchases of NJOY products. We have recently experienced an interruption in our supply of NJOY Electronic Cigarettes, cartridges and related accessories as a result of the FDA claiming jurisdiction over the product. FDA has detained most shipments of electronic cigarettes and related accessories entering the U.S. for the past several weeks. Their assertion is that nicotine is a drug and the electronic cigarette is a device whose intended use is to deliver that drug. We do not agree with the position or actions of the FDA.
To defend our position of continuing to bring customer like you the first true innovation in a centuries old space, NJOY has enlisted a team of attorneys, scientists, lobbyists, and other experts whose belief is that the FDA has over stepped the bounds of their authority in this detainment action.
We encourage your help to ensure the survival of the e-cigarette as an alternative to traditional tobacco cigarettes that continue to kill 400,000 Americans each and every year. Below is a list of some things you can do to help the cause.
1) Write your Senators and other elected officials. Tell them about your experience with the electronic cigarette. Send it certified mail.
Sample text: "I am a loyal customer of the smoking alternative NJOY, and I have been informed that the FDA has taken the step to bar importation of more products at this time. I want you, as my elected representative/senator in Congress to help me continue to enjoy this product by asking the FDA to remove their detainment order from Customs."
Find out who is your Senator
Find out who is your Congressman
Write President Obama
2) Contact your local newspaper or other media, Tobacco Free Kids, American Lung Association, American Cancer Society and other public health organizations to inform them about your experience with the electronic cigarette.
At this moment, we do not know when shipments are expected to resume. We have supplies of certain replacement cartridges currently available for immediate delivery but those supplies are being rapidly depleted. Once this situation is resolved to our satisfaction, we will enthusiastically support your continued use and support of all the NJOY products and accessories.
We will continue to keep you informed as things develop.
Sincerely,
Mackinaw, LLC
Proud U.S. Distributor for NJOY
NJOY - Offered Exclusively Through Mackinaw, LLC
14045 Ballantyne Corporate Place
CHARLOTTE, North Carolina 28277
NJOY products are intended for use by persons of legal smoking age, not by nonsmokers or by children, women who are pregnant or breastfeeding, or persons with or at risk of heart disease, high blood pressure, diabetes, or taking medicine for depression or asthma. Consult a physician if you experience nicotine misuse symptoms such as nausea, vomiting, dizziness, ........, weakness and rapid heartbeat. If you smoke tobacco products, you are encouraged to stop. NJOY products are not smoking cessation products and have not been tested as such. Please keep NJOY products out of the reach of children and pets; ingestion of certain pieces can present a choking hazard, and ingestion of the non-vaporized concentrated ingredients in the cartridges can be poisonous. The statements made within have not been evaluated by the Food and Drug Administration. These statements and NJOY products are not intended to diagnose, treat, cure, or prevent any disease. NJOY is tested in the USA, distributed globally, and made in China.
