Mitch Zeller: Reflections on the ‘endgame’ for tobacco control

[Vocalek]

Reflections on the 'endgame' for tobacco controlhttp://tobaccocontrol.bmj.com/content/22/suppl_1/i40.full

Mitch Zeller, director of the FDA's Center for tobacco Products, wrote this article before his appointment. At the time, he was working for Pinney Associates.

Excerpt

Numerous potential endgame strategies are being explored, the most prominent of which are chronicled elsewhere in this supplement. We have yet to reach a consensus on which one or two strategies should be pursued. But when a group of global thought leaders gathered in 2012 to consider the endgame, there was convergence around the notion that we need new approaches to dramatically reduce consumption of conventional combusting cigarettes, if not other tobacco products that burn.

If such an approach is to succeed, it will be because policy makers and tobacco control advocates have overcome their reluctance and finally embraced a concept known as the ‘continuum of risk’. Over time, many policy thinkers—this author included—have seen their views on these issues evolve in just such a manner.

 

[tommy2bad]

Yeah!
Now lets see him persuade the Glantz, Talbots and Chapmans of this world.

 

[Petrodus]

Why does "New World Order" come to mind ??