Someone gave an excellent description of Blast way back in the Paypal days. They described it like an atomic fireball AFTER the initial heat began to wear off and you got the nice mellow, almost creamy taste of cinnamon that you want to last forever. That's my paraphrase of what I remember about the post and it made me curious enough to order it. I agree with that description. It isn't that knock you down, make you sweat kind of flavor and it won't mess up an atty as I've heard other versions of this flavor can do. HTH