I would stock "tiered" levels of juice .... top tier brand .... middle tier brand .... and a budget brand .... exactly which companies would depend on what distribution deals he/she could get.
for instance somebody who would be in the market for something like 5 pawns, wouldn't be looking at something like Mt. Baker ... and somebody who might be happy with Mt. Baker maybe wouldn't want to spend the money on 5 pawns (I'm not advocating either company just using examples from opposite ends of the spectrum).