This is my very favorite thing in the entire world. You just can't really understand until you're holding it in your hands. It feels like such a solid piece of work and the simplicity of its construction makes me think its going to last forever. The amount of vapor is amazing! I almost can't believe it. I've only ever owned a 510, but I can say the taste is much better than a normal e-cigarette. I'm so proud of my new GG and you should be proud of the work you do, Imeo. Thank you!