I was attracted to flavor as opposed to nicotine or buzz content,” said Watkins, whose experience working in hookah lounge piqued his interest in e-cigarettes.
Among his treasure trove of flavors are Irish cream, banana taffy, blue raspberry and one called sugar lips, which Watkins described as cookie-like.
Flavors like these concern researchers like Dr. Robert Jackler, the principle investigator for the Stanford Research Into The Impact of
tobacco Advertising.
“
Those are all designed to link in new smokers, young people, that want to experiment, but they’re experimenting with something that’s flavored as though it was a lifesaver [candy] or a mocha drink and so it helps to get them caught in the nicotine,” said Jackler.