Initially I filled up a tank took a large inhale, exhaled, and thought "What the hell did I just purchase". I considered tossing it. So I left it sit for a for few days, just got back to it the other day, and wow I am impressed. In my opinion it tastes like a sweet yeasty soft pretzel with a very slight cashew taste. Not bad at all. Not my all day vape, but I keep finding myself craving it. It's really an all around solid and complex flavor that I think I will grow to love. I'm impressed.