LDE stands for Last Ditch Effort -- thus, pronounced Leddy. When I chat with Terri at Cignot, she always asks how Leddy is doing? And Leddy is my best pal. Without her, I'd still be smoking analogs. I even ask her if she would like to do Juicy Peach today or Ahneeda Fruit, my fave. I think inventing a talking e-cig would be going just a little too far, though, heh heh.