Without even looking at it I will guess it is an Ego clone rebrand. May be Ok or may be not as well made as Joye brand.
I looked - at Sterling? $50 seems a bit steep for a single battery kit, though I know 1300mah does cost more. And what will you vape while it's charging?
On the other hand, it is hard to find Joye Ego 1300mah kits
Unless you can find some who bought and has used that particular rebrand for a while it will be hard to get a review.
My suggestion -
One a lot of us use is the Riva 510 Lite Bundle, $30 at Liberty-Flights.com - the kits there are 3.7v. First press the 20% off upper left on the front page, then shop so you are looking at the lowered prices. And consider the new Riva 510 SE model black with the 3-click disable/enable (if they have any of those kits left). Those Riva 510 kits total 1300mah but divided into two 650mah batteries.
The cartridges that come in a kit and are used on an atomizer are OK for learning to vape and for juices you don't vape much but are not what most people use to vape. For your favorite thinner juices (high PG juices) Boge cartomizers are the most popular way to vape 510-threaded devices. I recommend learning on the 3 ohm ones then you could try the hotter 2 ohm ones if you want (2 ohm uses the battery charge faster). And get a 510 drip tip for testing juices by dripping on the atomizer. I recommend buying 30ml of juices with your kit then shop for more elsewhere at real juice vendors.
If Liberty-Flight.com is out of Boge cartos, check LiteCigUSA.net (also has drip tips). And once you decide which heat you .... (3 ohm or 2 ohm) you can get a good deal on 15 at a time from Crystal Clear Vaping.