Social smokers’ e-cigarette
* By Sonya Hook
* 20/02/2009 11:20
A pub-friendly cigarette is set to hit the UK next month to provide relief for social smokers.
njoy: for social smokers
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The “weekender”, which is a disposable version of
njoy UK’s electronic cigarette, comes pre-loaded with the nicotine equivalent of 40 tobacco cigarettes and has a non-rechargeable battery.
The product, priced at £11.99, gives users a hit of nicotine and the sensation of smoking, complete with realistic vapour “smoke” and a glowing tip, but is tobacco-free. It is legal for use in places where smoking is outlawed, such as pubs, clubs and restaurants.
“We all know people who never touch cigarettes Monday to Thursday, but after a few drinks suddenly have the urge to have a cigarette,” said sales director Colin Cooke. “It’s this market we think the disposable
njoy will appeal to greatly.”
Social smokers? e-cigarette - Brands News - Morning Advertiser