In order to provide an equivalent ecig to a cigarette, and thus a valid result, it is necessary to do three things first:
1. Refer to 'Goniewicz 2' and select a device that is efficient in transfer of nicotine to vapour.
The average transfer efficiency is about 50% and we have known this for a very long time (the ECF chemists pointed this out around 2009). Only about half the nicotine in e-liquid makes it into the vapour, and this is not news.
The range of efficiencies is between around 10% to 80% (see Goniewicz 2), so a device that is at least at the mean value, or better, needs to be identified and provided.
If the transfer efficiency is not known then the trial is worthless because the devices used might be around the 10% range, and therefore effectively useless unless a placebo result is required.
2. A refill of equivalent strength to a tobacco cigarette is required, if the trial is supposed to demonstrate the efficacy of e-cigarettes in avoidance of smoking.
Intellicig demonstrated that such a strength is 45mg (4.5%) in their clinical trials for medical licensing purposes. This is why they introduced a 45mg strength for use with their mini ecigs.
A mini ecig, used by a naive user, requires 45mg strength in order to deliver full efficacy - unless the user is unusually intolerant to nicotine and requests a lower strength.
3. Note that three separate clinical trials have clearly demonstrated that a mini ecig, with an average strength refill, with ecig-naive users isolated from expert advice, provides zero or very little measurable plasma nicotine.
Therefore a working solution must be provided or the trial qualifies as a trial of a placebo and nothing more.
A known working solution is one that is demonstrated to be capable of providing 10ng plasma level or greater at 1 hour (should the user require it).
This level could be described as the minimum usable efficiency as it is still low compared to the average smoker (especially with regard to historical plasma nic levels, of course).
The user may only self-titrate to 7 or 8ng but that is a different matter - the vaping solution must be demonstrated to work, for an ecig-naive user, or it should not be used in any trial.
Clinical trials of e-cigarettes are in effect using a placebo unless they can demonstrate that users' plasma nic levels were elevated to an effective level.
AFAIK, none do so. Most (all?) ecig trials are trials of a placebo. If they are 12-week trials then, in addition, they are trials of a placebo used for 3 months; which as not, as far as we are aware, a notably successful path to permanent cigarette avoidance.
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Notes
1. 'Naive' in medical terminology means 'unexposed to', so that an 'e-cigarette naive user' is a person who is not familiar with its use; it has nothing to do with any derogatory meaning.
2. Laugesen himself demonstrated that an ecig he tested had a 10% nicotine content per puff compared to a tobacco cigarette, in his earlier research (10mcg nicotine per puff vs 103mcg per puff). Therefore he should be more aware than most that some mini ecigs are in effect placebos, and that a decent solution needs to be located before trials begin.