TL;DR summary: Big tobacco should be with us, not against us. Just a thought.
So most of us on ECF seem to have a pretty good hunch that BT is in some part behind campaigns against PVs. Yet I do not understand why BT is not embracing ecigs and bringing them into their own product lines. There are other US-based PV manufacturers, so I am guessing the FDA couldn't stop them from making their own just yet.
Traditional tobacco is a dying industry, and BT is hanging on to the 1 in 5 americans who still smoke. Their only ideas for marketing and expanding sales are making "new" blends packaged in cool colors and coming out with snus, a miserable flop of a product.
They must be seeing sales decline as PVs catch on. So why are they trying to fight it? Are they so certain that they can win that battle? You would think they would see the potential profit in this emerging industry and bring their own products up to date with what consumers are looking for (ie PVs)
Successful companies evolve. It may be a loose comparison, but look at Sony. When the Betamax was loosing to VHS, they retooled their product line and started making high quality yet affordable VCRs. When the media started blasting fast food for being unhealthy, McDs and Wendys came out with (surprisingly decent) salads and other "healthy" options. The free market business world is full of these failure-turned-success stories.
Well smokers no longer just want analogs, they also want PVs. Many (if not most) want to go exclusively electronic. And yet big tobacco, who could ironically be our biggest ally against the FDA ban campaign, refuse to evolve as companies. They'd rather hide behind the FDA in a vain attempt to conserve their already falling profits.
So what do you think, ECF? Why is BT trying so desperately to go against the tide of consumer choice when it would be so much easier and more profitable to go with it? Am I missing some piece of legal information that would hinder this, or are they just stubborn as companies?
I'm not saying that it would necessarily be good for us if BT made their own brands of PVs, as that may bring the wrath of the FDA down on us even more. Im just wondering why the Phillip Morris board of directors hasn't yet considered this option when looking at their bottom line.
So most of us on ECF seem to have a pretty good hunch that BT is in some part behind campaigns against PVs. Yet I do not understand why BT is not embracing ecigs and bringing them into their own product lines. There are other US-based PV manufacturers, so I am guessing the FDA couldn't stop them from making their own just yet.
Traditional tobacco is a dying industry, and BT is hanging on to the 1 in 5 americans who still smoke. Their only ideas for marketing and expanding sales are making "new" blends packaged in cool colors and coming out with snus, a miserable flop of a product.
They must be seeing sales decline as PVs catch on. So why are they trying to fight it? Are they so certain that they can win that battle? You would think they would see the potential profit in this emerging industry and bring their own products up to date with what consumers are looking for (ie PVs)
Successful companies evolve. It may be a loose comparison, but look at Sony. When the Betamax was loosing to VHS, they retooled their product line and started making high quality yet affordable VCRs. When the media started blasting fast food for being unhealthy, McDs and Wendys came out with (surprisingly decent) salads and other "healthy" options. The free market business world is full of these failure-turned-success stories.
Well smokers no longer just want analogs, they also want PVs. Many (if not most) want to go exclusively electronic. And yet big tobacco, who could ironically be our biggest ally against the FDA ban campaign, refuse to evolve as companies. They'd rather hide behind the FDA in a vain attempt to conserve their already falling profits.
So what do you think, ECF? Why is BT trying so desperately to go against the tide of consumer choice when it would be so much easier and more profitable to go with it? Am I missing some piece of legal information that would hinder this, or are they just stubborn as companies?
I'm not saying that it would necessarily be good for us if BT made their own brands of PVs, as that may bring the wrath of the FDA down on us even more. Im just wondering why the Phillip Morris board of directors hasn't yet considered this option when looking at their bottom line.