I was thinking about opening up a store here in Panama City, and I can say this as far as the price. In order to make it even close to worth having a store, the prices have to be higher than what can be found online, due to the overhead. So if anyone thinks they will walk into a store (IF they can find one) and find prices close to online, good luck!
I'll admit the mall prices are high, but their products are, IMHO, average quality at best, and seriously overpriced. From my research, my prices wouldn't have been much cheaper however, just higher quality.